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Joe Friel has a masters degree in exercise science and has trained endurance athletes since 1980. His clients include elite amateur and professional road cyclists, mountain bikers, and triathletes and duathletes. His clients have included national champions, world championship competitors, and an Olympian.
He is the author of several training books and is a contributor to several magazines and websites around the world and offers clinics, seminars, and camps for athletes and coaches. He also consults with national sport federations and with businesses in the fitness industry. He is the cofounder of TrainingPeaks.com and TrainingBible Coaching.
As an age-group competitor, Joe has been a Colorado State Masters Triathlon champion, a Rocky Mountain region and Southwest region duathlon age-group champion, and a perennial USA Triathlon All-American duathlete. He also competes in bicycle races.